E-commerce Platform Optimization

Overview

This national retail brand had grown rapidly over the past five years, but their e-commerce infrastructure hadn't kept pace. During Black Friday and other peak shopping periods, their site would slow to a crawl or crash entirely—costing them hundreds of thousands in lost revenue. They needed a complete overhaul that could handle 10x their current traffic while providing a seamless shopping experience.

The Challenge

A growing retail company was struggling with a legacy e-commerce platform that couldn't handle peak traffic and had slow load times, resulting in lost sales and frustrated customers.

Our Approach

• Conducted comprehensive audit of existing platform performance and bottlenecks
• Designed new headless architecture separating frontend from backend systems
• Implemented edge caching and CDN optimization for global performance
• Migrated product data to optimized PostgreSQL schema with Redis caching
• Built automated scaling infrastructure to handle traffic spikes

The Solution

We rebuilt their platform using modern architecture with a headless CMS, optimized database queries, and implemented a robust caching strategy. The new system was designed for scalability from day one.